Citations included within each article
Rough Draft Module 3
Article 1.
Topic: Businesses miss the mark by not marketing to college students
Thesis: Business in college towns are losing out of a lot of potential money by not marketing to college students.
Audience: For this article the audience would be everyone really, Consumers and businesses alike.
Information Relay (how): The author uses a lot of facts and statistics to support the thesis.
Jane Brissett. "Missed college market?: They have millions in spending power, but businesses might be missing an opportunity by not marketing to college students. " Knight Ridder Tribune Business News 28 August 2006 1. ABI/INFORM Dateline. ProQuest. University of Michigan-Dearborn, Dearborn, MI. 6 Nov. 2008
Article 2
Topic: Marketing alcohol to college students
Thesis: Many deaths of college students from binge drinking can be partly blamed to the companies that market their products to students
Audience: Institutions and students and also parents
Information Relay (how): The author conducted a study within a college campus to gather information
Article 3
Topic: Promotional product marketing, College students, and social identity
Thesis: How students in an identity exploration phase are often marketed to by businesses and the nature of the marketing
Audience: Students and universities and marketing departments
Information relay (how): With facts and studies Jane E Workman, Beth Winfrey Freeburg. "Promotional Product Marketing, College Students, and Social Identity. " Journal of Family and Consumer Sciences 100.1 (2008): 43-49. Research Library. ProQuest. University of Michigan-Dearborn, Dearborn, MI. 6 Nov. 2008 http://www.proquest.com/
1 comment:
It looks like you have a good start, and I think it will come together nicely when you elaborate more on the three articles. The one I find the most interesting is the second, about marketing alcohol to teenagers. I'd be curious to know more about the subject; why companies market to teenagers and how they do it. Nice work so far!
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